Women Feel Pressure Dressing Families At Easter

Underlying premise of new Payless ads

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Easter brings a welcome end for winter-weary consumers and, for retailers, the opportunity to move shoppers into the lighter, brighter apparel and accessories of spring and summer.

The National Retail Federation says Americans will spend about $145 per person on candy, décor, apparel and food this Easter for a total of $17.2 billion. While that amount is the same as last year, Americans’ discretionary income is obviously being hit harder now with higher payroll taxes so their spending habits are becoming even more cautious.

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