Women and Their Handbags

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With the economy struggling, female consumers may be keeping their purses shut tight. On the other hand, there’s a good chance these are new purses, so women haven’t altogether denied themselves such personal purchases. A BIGresearch poll finds 64 percent of women saying they bought one or more handbags in the past year.

What prompted them to do so? A plurality (39 percent) claim they needed one. Nearly as many were inspired by sales or promotions (37 percent) or simply bought on impulse (36 percent).

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