Wolf Camera Narrows Its Focus

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Wolf Camera has focused on three finalists in its initial search for an ad agency.

The Alpharetta, Ga.-based retailer has named Atlanta’s Fitzgerald & Co., Levenson & Hill in Dallas and Crispin Porter & Bogusky in Miami.

Annual billings are estimated at $10-20 million.

“We’re not typical,” said Wayne Freeman, Wolf Camera’s executive vice president and chief marketing officer, who described the decision to partner with an agency as necessary in light of the company’s growth.





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