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ATLANTA Wray Ward Laseter said it has been tapped by the Women’s National Basketball Association’s Charlotte Sting to develop advertising and public relations initiatives.
The Charlotte, N.C., shop has already developed marketing materials for the client that include print ads and interactive efforts. Its initial work launched earlier this month to coincide with the start of the new WNBA season, according to WWL.
Beth Doughty, public relations account manager at WWL, said that the goal of the campaign is informing Charlotte residents about the passion and talent the Sting players bring to women’s professional basketball.
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