WMA Honors Swedes for Absolut Work

NEW YORK Springtime and pixShift took home best of show honors for work on Absolut’s Web site at the Web Marketing Association’s inaugural competition recognizing excellence in online advertising.

The site (www.absolut.com), which relaunched in March, uses music, short films, games and other online tools to highlight the brand’s traditions, campaigns and recent events. Absolut Display, for instance, features a rolling series of trailers about the vodka’s latest marketing endeavors.

The two Stockholm, Sweden, shops also won an award for best entertainment interactive application for their Absolut work.

The contest, called the WebAward Internet Advertising Competition, recognized a total of 146 entries based on creativity, innovation, impact, design, copywriting and use of the medium.

Organic landed five awards. The San Francisco-based i-shop was recognized for a Sprint PCS Vision rich-media campaign, a “Kick Santa Interactive Game” rich-media ad, a 2003 Dodge brand Web site, an RBK Web site and a Bank of Montreal intuition education savings tool kit.

Tribal DDB also won five awards. The interactive agency’s New York headquarters was recognized for an ING rich-media campaign and non-animated banner ad; its Dallas office for an Air Force branding campaign and Sierra Mist rich-media e-mail marketing effort; and its Chicago office for an End Hunger HTML campaign.

Carat Interactive, headquartered in Boston, earned three accolades for a Palm i705 e-mail marketing campaign, a Palm animated banner and a UPN Twilight Zone Floating ad.

Calgary-based Critical Mass took home two awards, as did Sharpe Partners. The former, a Calgary-based i-shop, was recognized for its Mercedes-Benz work. The latter, based in New York, landed one for a Fuji Photo Film holiday push and another for a “Meet the Greens” promotion.

For a complete list of winners, visit the competition’s Web site (www.webaward.org/iac).

The competition was sponsored by Burst!Media, Adweek, Venture Direct Worldwide, Internet World, Line56 Media and Google.

The WMA already hosts the annual WebAward Competition, an event now in its seventh year that honors Internet sites in various categories. Last year, Campbell-Ewald Advertising in Warren, Mich., captured best of show for its “Accelerate Your Life” Web site for the Navy [IQ Daily Briefing, Oct. 10, 2002].