W&K's New Espn Tv Campaign Sees World Through Viewers' Eyes

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LOS ANGELES-As any serious fan of professional football knows, watching the game on TV has its problems.
A new TV campaign for ESPN’s cablecast of the National Football League’s Sunday night games gives viewers “instructions” on how best to enjoy the action without the hassle.
Wieden & Kennedy’s Portland, Ore., office produced the nine spots, which begin airing on ESPN, ESPN2 and ESPNews this week.
Entitled “Punt, pass and sit,” the campaign features a die-hard NFL fan trying to overcome various obstacles between himself and his TV set.





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