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LOS ANGELES Long-suffering generations of Boston Red Sox fans, denied a World Series victory since 1918, are memorialized in a Nike spot by independent Wieden + Kennedy that broke after the team’s pennant victory Wednesday.
Through a series of sentimental, sepia-toned dissolves, the commercial shows four seats and a family of fans from the early 20th century to modern times, fading to black with the Nike “Just do it” tagline.
The Portland, Ore., agency had to stretch its own patience.
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