Without a Pitch, República Wins Creative Work on Telemundo and NBC Universo

NBCU gives its theme-park agency a crack at networks

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

In a sign of the vastness of NBCUniversal's empire, República has added creative responsibilities on the company's Telemundo network and NBC Universo, five years after the shop landed Hispanic marketing efforts on the corporation's Universal Orlando Resort.

Media spending behind the new assignments is estimated at $15 million.

The Miami-based República landed the new business without a pitch, which, of course, is the sign of a happy client.

In a statement, Joe Uva, chairman of NBCU's Hispanic enterprises and content unit, said República would "play an integral part in strengthening and expanding NBCU's connection with the U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in