Witherspoon Promotes Morrow

Witherspoon & Associates has added depth to its management team in naming creative director Debra Morrow to the shop’s board of directors.
Morrow was also elevated from senior vice president to executive vice president, said agency president Roger Rienstra.
“She’s done as much in her eight years here as anybody’s done in eight years” at the shop, said Rienstra. “She’ll be the first to provide a direct link from the board to the creative and production areas [at the firm].”
Morrow, who will remain in charge of creative services at the $25 million Fort Worth, Texas, agency, joins Rienstra and five other officers in running the employee-owned shop.
The 41-year-old Arlington, Texas, resident said she feels the promotion is a validation of her department’s performance in the local Addys show in February, when it topped other Cowtown agencies in winning 43 of 104 awards.
“I’ve never discounted working for a larger agency, but Witherspoon is the best agency to work with in Fort Worth, and I think we’ve assembled the best creative talent [here],” Morrow told Adweek.
Other Witherspoon board members include executive vice presidents Mike Wilie and Preston Figley, former executive vice president Frank Burkett and outside director Loyd Turner.
Morrow came to Witherspoon as a senior copywriter in January 1990 from Fort Worth-based Color Tile, where for seven years she held positions ranging from copy director to national media director. She also spent four years as a copy director at Dillard’s department stores.