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DALLAS Witherspoon Advertising and Public Relations has won the advertising account of Larry’s Shoes, a retailer of men’s shoes and accessories.
The Fort Worth, Texas-based shop was awarded the creative account of the local client after a year-long courtship. The agency’s Dallas-based partner, NextMedia, will handle media buying and planning. There was no incumbent.
Witherspoon is charged with developing regional advertising, direct marketing and communications initiatives, according to agency chairman and CEO Mike Wilie.
Witherspoon’s first campaign for Larry’s Shoes will launch in the next few weeks in print, outdoor and direct mail.
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