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This is the first of a periodic installment that asks an agency guru to highlight a project from Google’s Creative Sandbox, an online gallery of standout campaigns that blend creativity and technology.
Winston Binch
Partner and Chief Digital Officer, Deutsch LA
My Pick: Band-Aid Magic Vision by JWT New York
In a Nutshell: An app that uses augmented reality to deliver short videos of Muppet characters that sing and dance when you hold your phone up to the bandage.
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