Through July 13, Wise Snack Foods is sending out its “Snack Squad” to local neighborhoods in Boston and New York. Teams of brand ambassadors will hand out Wise-branded game pieces that offer logoed merchandise and baseball-themed prizes.
Wise is the “Official Potato Chips and Cheez Doodle” sponsor of the Boston Red Sox and New York Mets. “Wise Players” David Oritz of the Red Sox and Jose Reyes of the Mets will appear on special packaging throughout the month. Consumers will be invited to wisesnacksquad.com to find Snack Squad appearances.
The promotion will target young consumers, with Hispanics serving as the sweet spot, through local TV, radio, in-store and outdoor ads. One execution shows Reyes turning a double play with the copy: “Wise Snacks Goes With . . . Not Giving Up the Bag.” Source Communications, Hackensack, N.J., handles.
Wise also serves as the sponsor of the Red Sox Lindos Sue