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Snowboarders who overshoot the half-pipe lip won’t be the only ones getting trashed at the 2009 Winter X Games in Aspen/Snowmass, Colo. At Global Inheritance’s TRASHed Recycling Store, attendees at the Jan. 22-25 games can use bottles, cans and other recyclables to barter for brand-partner prizes, such as Netflix memberships and Quiksilver T-shirts.
“We’re the only currency involving cans,” said Eric Ritz, executive director of Global Inheritance, a seven-year-old nonprofit. “Kids keep the venue clean by collecting items they can exchange for points they use to buy things.
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