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BOSTON Winstanley Associates is preparing to break the first national print campaign in 30 years for World Harbors’ Angostura Bitters.
Ads position the brand as hip and versatile, more than simply as a mixer for making Manhattans and Old Fashions, with headlines such as “A Bitter Attitude,” “A Bitter Bartender” and “A Bitter Chef.”
The latter execution explains how Angostura can be used in food preparation, noting that it takes “A bitter chef to sophisticate a salmon.”
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