Winsper, Timberland 'Measure Up'

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BOSTON Winsper has launched a campaign for Timberland Pro that shows the brand measuring up to tough challenges. The work also introduces an abrasion-resistant leather used in the company’s latest work boots.

“Our aim in the ad campaign is to position the working professional as hero,” said Steve Bautista, creative director at Winsper, an independent shop in Chestnut Hill, Mass. “Every ad is a celebration of what it takes to get a tough job done and how Timberland Pro helps professionals do that job.”

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