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BOSTON J. Winsper & Co. is launching the first major North American ad campaign for U.K.-based Young’s Brewery.
Ads from the independent shop in Providence, R.I., roll out next month in Ale Street News, All About Beer and other specialty and connoisseur publications. The budget was not disclosed.
Print touts the availability of Young’s product lines (including Oatmeal Stout, Double Chocolate Stout and Special London Ale) in four-packs. One execution employs the headline, “Leave it to the British to find a new way to contain themselves.”
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