Winn-Dixie to Part With Incumbent in June

CHICAGO Cramer-Krasselt and Winn-Dixie have agreed to end their relationship later this year, according to the independent agency’s chief executive officer.

The Chicago agency will work with the Jacksonville, Fla.-based supermarket chain through June, C-K CEO Peter Krivkovich said.

The agency handled brand advertising for the chain, which last year spent $17 million on all advertising and $25 million in 2002, according to Nielsen Monitor-Plus.

C-K won the business in May 2001 following a yearlong review. The shop handled the account out of its Orlando, Fla., and Chicago offices. The agency-client split has led to five staff layoffs in Orlando, leaving about 47 employees, Krivkovich said.