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CHICAGO Cramer-Krasselt and Winn-Dixie have agreed to end their relationship later this year, according to the independent agency’s chief executive officer.
The Chicago agency will work with the Jacksonville, Fla.-based supermarket chain through June, C-K CEO Peter Krivkovich said.
The agency handled brand advertising for the chain, which last year spent $17 million on all advertising and $25 million in 2002, according to Nielsen Monitor-Plus.
C-K won the business in May 2001 following a yearlong review. The shop handled the account out of its Orlando, Fla.,
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