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SAN FRANCISCO – In a move to bolster its creative team and expand its reputation beyond business-to-business advertising, Winkler McManus has hired Laurie Weber-Fritz as associate creative director.
Weber-Fritz comes to the firm from McCann-Erickson/S.F. where, as associate creative director, she and her partner Nina Harris headed the $30-million Safeway team.
McCann-Erickson, which has been interviewing candidates in Seattle, Los Angeles and San Francisco, is expected to name a replacement for Weber-Fritz as early as this week.
The move teams Weber-Fritz once again with her former boss Bob Porter, who now serves as vp/creative director of Winkler McManus.
The two had worked together on the Western Airlines account in the mid-1980s at McCann-Erickson/L.A.
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