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E-Commerce Firm Takes on Rival IBM by Spoofing Its Advertising
SAN FRANCISCO–Winkler Advertising has jumped into the ring with new client Intershop and is immediately taking some jabs at one of the e-commerce software firm’s leading competitors, IBM.
The agency last week launched the first phase of what will be a global print and online campaign for Intershop, a German company with U.S. headquarters in San Francisco. Winkler won the estimated $15 million account earlier this year.
The work appears to spoof a current print campaign by IBM’s lead roster shop, Ogilvy & Mather, New York.
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