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CHICAGO WPP Group’s Young & Rubicam here apes game shows—right down to employing iconic host Wink Martindale—in a new television campaign for travel Web site Orbitz.
The ads, which broke earlier this week, depict all the trimmings of TV game shows, from sliding doors and moving sets to studio applause. In the first spot, a father of three competes against a computer expert to book a hotel room in Hawaii on a golf course for under $100.
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