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BBL Communications, a high-flyer during the dot-com craze seeking to reverse a downward spiral, is teaming with the newly re-formed Pan Am. The carrier, based in Portsmouth, N.H., is planning a comeback of its own after bankruptcy filings in 1991 and 1998.
Guilford Transportation Industries bought Pan Am’s name in 1998 and relocated the company to NewHampshire.
BBL recently inked a three-year deal with Pan Am, worth about $2 million annually, for promotions work. For the most part, the shop will focus on publishing Pan Am’s in-flight magazine, Clipper.
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