Shop Tapped to Launch Priceline Service
BOSTON–Jennie Smith Wilson has stepped into a newly created position at Heater Advertising.
Wilson, who has spent the past 18 months at Hill, Holliday, Connors, Cosmopulos in Boston as a vice president and management supervisor, was named account director at Heater, also in Boston. She will supervise the shop’s Fleet Financial Corp. account and head up new business development.
Wilson’s first assignment is to oversee a corporate and investments campaign for Fleet, which will most likely break in the fall, she said.
The executive is no stranger to financial accounts. During her tenure at Hill, Holliday, she worked on both BankBoston and Fidelity Investments.
Separately, Heater is in the midst of creating its first ads for Priceline.com, a Stamford, Conn.-based interactive startup that allows consumers to buy airline tickets and other travel-related services via the Internet. Billings are about $10 million, according to agency official Mike Casey.
The new business helps offset the loss of Scudder Kemper Investments, which consolidated its $15 million account with Gotham in New York earlier this year. Heater had created commercials for Scudder’s mutual funds.
Wilson reports to agency president Steve Giuggio, who could not be reached. Agency founder Bill Heater also could not be reached.
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