Williams Lands Office Towers

Williams Whittle Associates in Alexandria, Va., is dusting off its real estate experience to take on the estimated $1 million account of Towers Crescent, an office complex under development in northern Virginia.
Siddall, Matus & Coughter in Richmond, Va., had won the business several months ago, said Helen Haerle, vice president at Washington, D.C.-based Quadrangle Development Corp., property developer of Towers Crescent. Haerle said distance was the reason for the split with Siddall.
Haerle awarded the account directly to Williams Whittle Associates (WWA), which had competed with Siddall in the review. “I’ve known [WWA] for 15 years. They are real estate marketing,” she said.
Rob Whittle, WWA president, said the agency has “lots” of category experience from the 1980s, though Towers Crescent is currently WWA’s sole real estate client. “There’s a lot of demand now for office space because the market’s so good,” he said. “Tysons Corner is the 19th-largest office market in the country.”
When complete, Towers Crescent will comprise 1.3 million square feet of office space in Tysons Corner, Va., including the existing Tycon Tower and an additional five buildings. There will be restaurants, pedestrian walkways and a link to Tysons Corner Mall. “It’s what we call an ‘urban campus,’ ” Haerle said.
Two office buildings will be available for lease late in the year 2000. The timetable for the remaining three has not been determined.
WWA is developing interactive marketing, print ads and public relations targeting high-tech companies, service-oriented firms and commercial brokers. Haerle hopes to launch a campaign in the next 30 days.