Will This Emotional Ad Convince Employers to Pay Off Their Workers' Student Loans?

GS&P delivers message for Gradifi

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Hey, corporate overlords, want to know the best reason you should help your employees pay back their student loans?

Gradifi, which provides tools for companies that wish to initiate such programs, spells it out in a short film from Goodby Silverstein & Partners. It tells the story of Sophie, a recent addition to the working world who’s primed to make a big impact, though she could use a little assistance in reducing her crushing debt:

https://www.youtube.com/watch?v=h587IHyVRcQ

“Our task was to open bosses’ eyes to the fact that this oppressively big student-debt number all over the news is actually hidden in the people all around them,” Jonathan Pelleg, a copywriter at GS&P, tells AdFreak.

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