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Food and beverage companies are trying to give the government good reason not to go forward with its proposed guidelines for marketing to children. On Thursday, the day comments on those guidelines were due to the Federal Trade Commission, the Children's Food and Beverage Advertising Initiative, which represents companies responsible for 70 percent to 80 percent of all food ads targeted to children, unveiled its own uniform nutrition criteria as part of its filing.
Under the CFBAI's guidelines, about one in three products currently advertised to kids today would not meet the initiative's standards, and the makers of those products would be required to change their recipes or to stop advertising for them after Dec.
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