Will Cannes Make the Leap?

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This week, more than 12,000 members of the ad industry will descend on the South of France in their yearly pilgrimage to honor the craft and celebrate the importance of advertising.

In many ways, Cannes is a perfect reflection of the ad industry. The city itself is glamorous and beautiful, yet downright gauche and a little scruffy at times. The week of seemingly non-stop events and parties is inspiring and fun, while at the same time depressing in its ephemeral hedonism.

It is tempting, even easy, to say Cannes is an anachronism, a bit of Mad Men nostalgia for a once-raffish industry losing its sexy allure.

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