Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Some Amazon.com consumers came home last week to find tiny, yellow, chaos-loving creatures on their doorstep. Well, sort of: They were characters from the movie Minions, printed on shipping boxes as part of the e-commerce giant's latest move in its quest for revenue.
Placing advertisements on boxes is a smart step, say analysts who see this relatively untapped market as a way for the brand to generate revenue and to get consumers talking. Whether it will become a trend within the e-commerce space or buoy Amazon's profitability is yet to been seen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in