Wiley Plays With Healthtex Children's Clothes

Traditional advertising generally is brand-driven. But a new ad campaign from woman-focused agency Wiley & Associates for Healthtex children’s clothes has affected the product’s development.
The shop’s estimated $5 million broadcast and print effort uses a strategy that conveys the message to mothers of young children that Healthtex recognizes the important role of play clothes in a child’s development. Healthtex designers are subsequently incorporating new features into the clothes–such as reinforced knee areas on pants–that encourage kids to play hard.