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NEW YORK Game publisher and distributor WildTangent has taken a step toward expanding its advertising clout in the fast-growing casual market through a partnership with Mochi Media, an upstart firm that delivers ads to a host of Flash-based games distributed across the Web.
WildTangent distributes casual games on the majority of PCs shipped in the U.S., while also selling ad inventory on Web games such as the virtual world Runescape. Through the new deal, the company will sell advertising in over 14,000 casual games that employ Mochi’s technology.
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