Wieden’s ‘Cog’ Wins Automotive Ad Award

NEW YORK Wieden + Kennedy’s “Cog” for Honda in the U.K. has garnered the International Automotive Advertising Award’s 2003 best of show Gold Triomphe.

The two-minute spot by the London shop, directed by Antoine Bardou-Jacquet of Partizan Midi Minuit in Paris, shows a chain reaction of interacting car parts that culminates in a Honda rolling down a ramp. It was a cinema spot in the U.K. last year and aired on the Honda Web site.

The spot also took home three gold awards for TV in three categories: passenger cars/intermediate/large; creative arts/sound design; and creative arts/direction.

Gold awards in print were awarded to davidandgoliath in Los Angeles for a Kia Motor Sales America execution; The Designory of Long Beach, Calif., for an Infiniti ad; and photographer Michael Furman for a Harry N. Abrams ad.

The Clinton Township, Mass.-based IAAA did not hold an awards show, but the ads can be seen at www.iaaawards.com.