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NEW YORK Coca-Cola has confirmed the selection of Wieden + Kennedy to handle its global “iconic” advertising for Coke Classic after a review. The work will break next year and likely run in the U.S. as well as in overseas markets, Coke said.
Independent Wieden competed against WPP Group’s Berlin Cameron, which teamed with Sr. Rushmore/Red Cell in Madrid for final presentations held in Atlanta on Tuesday. Wieden presented first, sources said.
Sources said the agencies presented to Coke senior executives including company CEO Neville Isdell, president of marketing strategy and innovation Mary Minnick, global chief creative officer Esther Lee and Coke franchise vp Marc Mathieu.
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