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9-Year Vet Takes Over Nike Creative Work
LOS ANGELES–The recent departure of Nike creative director Chuck McBride from Wieden & Kennedy has sparked a reshuffling in the shop’s creative management ranks.
Bob Moore, a nine-year veteran of W&K, succeeds McBride as creative director on Nike. McBride left the shop a few weeks ago to join TBWA/Chiat/Day.
The 39-year-old Moore said that heading creative on the Nike account with co-creative Hal Curtis will be like coming home. Four years ago, he led Nike’s creative work out of the agency’s Amsterdam office.
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