Wieden Planner Faces the Music

One evening a few years ago, Kevin Moyer was leaving a concert in Portland, Ore., when a street musician caught his ear—and struck his conscience. “Here were all these people, presumably fans of music, walking by, not noticing him. And he was terrific,” recalls Moyer, Nike media planner at Wieden + Kennedy. Given a few twists of fate, who knew which musician would be basking in the limelight and which would be rifling through garbage pails?

Moyer had the idea of cutting an album with street and professional musicians to benefit Outside In, a local charity for the homeless and street youth.