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Wieden + Kennedy has so coveted Electronics Arts’ $80 million account that its New York office resigned Sega in December in anticipation of getting a shot at the business, according to sources. Now the agency has its chance.
EA, creator of best-selling videogames such as Madden NFL Football, last week gave Wieden $10 million worth of work, including responsibility for its Need for Speed and Tiger Woods PGA Tour games. EA chose Wieden because the shop is “global in scope,” said Carolyn Feinstein, vp of marketing and communications.
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