Overall Billings Growth: Up 42.9% to $240 million A+.
Clients Lost: None A+.
New Clients: None D-.
Growth from Current Clients: Credit Subaru and Nike for this year’s 42.9% increase A+.
Creativity: This year’s reel, from Hare Jordan to Black Star beer, was one of W&K’s best. But there wasn’t a Subaru spot in the pack A-.
Management Savvy: An expansive year: Shop opened in Amsterdam, layered on Nike women’s division and got in gear for big Impreza launch. And how ’bout the grace and dignity with which W&K handled Bo’s injuries? A-.
Teacher’s Comments: All this shop needs now is to stabilize Subaru.
Overall Grade: A-.
Copyright Adweek L.P. (1993)
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