Wieden Hires Creative For Nike

LOS ANGELES — Wieden + Kennedy has named Carlos Bayala creative director for Nike Latin America and other projects for the athletic shoe and clothing manufacturer.

When he joins Wieden?s Portland, Ore., headquarters in August, he will replace Jose Molla, who left the agency in February to start his own shop, La Comunidad, in Miami.

Bayala, 31, was most recently with Mother in London, where he served as creative director on Coca-Cola, Batchelor?s Supernoodles, Costa Coffee and Kiss TV. He has also worked at Young & Rubicam and DMB&B, both in Buenos Aires.