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Moore Gets Nike Creative, Riswold AltaVista
LOS ANGELES–Chuck McBride’s exit from Wieden & Kennedy has prompted another reshuffle of creative management there.
Bob Moore, a nine-year Wieden veteran, succeeds McBride as creative director on Nike. McBride a few weeks ago accepted a post as executive creative director at TBWA/Chiat/Day, San Francisco.
Separately, 16-year Wieden veteran Jim Riswold, who has spent the past two years as executive creative director at the Portland, Ore., headquarters, is relinquishing responsibility for the shop’s overall creative to focus exclusively on new client AltaVista.
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