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LOS ANGELES “If only school were more like Hogwarts.”
That’s the theme of a breaking print campaign by independent Wieden + Kennedy, Amsterdam, the Netherlands, for Electronic Arts’ Harry Potter series of videogames.
“This particular Harry Potter title offers an unprecedented level of interaction with Harry’s world,” said Giles Montgomery, copywriter, who worked under creative directors Eric Quennoy and Paul Stechschulte. “We tried to bring this to life for 8- to 13-year-old Potter fans by juxtaposing the banality of everyday school against the excitement of life at Hogwarts,” the magical academy depicted in the best-selling series of books and hit movies.
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