Wieden Acquires Video Game Assignments

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LOS ANGELES Electronic Arts has awarded project work on two titles to independent Wieden + Kennedy, the company said today.

The Redwood City, Calif.-based video game specialist assigned Wieden in Portland, Ore., its best seller, Need for Speed, and Tiger Woods PGA Tour 2005, expected to be released later this year.

The creative for the titles was assigned without a review, an EA representative said. See of San Francisco, which formerly had creative on Need for Speed, will retain media chores.



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