Wieden Acquires Video Game Assignments

LOS ANGELES Electronic Arts has awarded project work on two titles to independent Wieden + Kennedy, the company said today.

The Redwood City, Calif.-based video game specialist assigned Wieden in Portland, Ore., its best seller, Need for Speed, and Tiger Woods PGA Tour 2005, expected to be released later this year.

The creative for the titles was assigned without a review, an EA representative said. See of San Francisco, which formerly had creative on Need for Speed, will retain media chores. The client said ad spending would be similar to last year.

Dave Luhr, managing director of Wieden, said Steve Luker, who worked on Sega when he was at Omnicom’s Goodby, Silverstein & Partners, and Jim Riswold would handle creative duties.

Last year, Electronic Arts spent $80 million on advertising, including $6 million on Need for Speed, per Nielsen Monitor-Plus.