Widget Ad Model Remains Unclear

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NEW YORK Internet widgets, tiny applications like photo slide shows that users can embed on personal Web pages, have wide reach online. Yet the makers of such applications have yet to crack the code for turning those eyeballs into advertising sales opportunities.

Consider Slide. According to new figures from comScore, it reaches 177.8 million Internet users per month with its application that turns photos into slide shows, but its ad revenue is limited to placements on Slide.com,

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