Wickersham Vows To ‘Get It Done’

For Telecom Client
BOSTON-Wickersham Hunt Schwantner, a unit of Arnold Communications here, has developed an integrated branding campaign for Unifi Communications, a telecommunications service provider in Lowell, Mass.
A print and direct mail effort will break within the next few months in the Boston, Los Angeles, New York and San Francisco markets and use the theme, “Get it done,” said Joanne DeLangie, Unifi’s director of North American marketing.
The agency’s mission: to establish a brand identity for the client, which until about a year ago had been known as Fax International. The telecommunications company provides facsimile, email and related telephone services. The campaign, with a budget “in the low millions,” will target business clients, DeLangie said. -David Gianatasio