Wickersham To Launch Mobile911

SecureAlert, the exclusive distributor and marketer of Magnavox Wireless Security products and services, has tapped Wickersham Hunt Schwantner here to create a brand-building and product campaign.
The unit of Boston-based Arnold Communications will create and place a national TV push that will break in the fall. Ads will direct consumers to the Knoxville, Tenn.-based client’s toll-free number or Web site, said managing partner Jim Schwantner. Billings were not disclosed.
The product, dubbed Magnavox Mobile911, allows consumers to call the three-digit emergency telephone number anywhere in the country and activate a siren to scare off assailants or attract assistance.