Why VW? Brand Genius Kevin Mayer, That's Why

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

VW’s Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in