Why the U.S. Ad Industry Will Never Regulate Gender Stereotypes

Agencies and brands believe they can filter out cliches

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Gender cliches in advertising are now officially a thing of the past … or are they?

Earlier this week, the British regulatory body Advertising Standards Authority made headlines around the world by announcing its plans to take “a tougher line” on “ads that mock people for not conforming to gender stereotypes” in order to better serve the public. That news followed heavily publicized controversies over provocative ads from companies like Protein World, which revels in its own reputation for sexism.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in