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From Mark Figliulo's first job—as an art director working on Dewar's at Leo Burnett in 1986—to his more recent creative chief roles at Young & Rubicam in Chicago and TBWA\Chiat\Day in New York, Figliulo felt at home at big agencies. That said, this son of a entrepreneur often thought about opening his own shop. And now, with Figliulio & Partners and founding client Sprint, Figliulo has finally realized that ambition at 50. While he declined to address talk of Publicis Groupe backing his agency, In his first interview about the new venture, Figliulio explained what prompted him to go solo.
What made you want to start your own agency?
The industry has changed so dramatically that we need new models.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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