Despite all the disparaging things Americans say about advertising, they’re increasingly willing to be walking billboards for various brands as they sport promotional ‘wearables.’ Go figure. That category last year increased its already leading share among the various sorts of imprinted promotional items. The market as a whole grew just slightly last year, by 1.8%, as industry sales reached a total of $5.22 billion, according to figures released by the Specialty Advertising Association International. The chart, based on survey data tabulated by researchers at Baylor University, reflects sales of imprinted promotional items by large distributors.
Copyright Adweek L.P. (1993)
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