Why Jessica Seinfeld Is Renaming Her Popular Nonprofit After 15 Years as Baby Buggy

She hopes the Good+ Foundation will better reflect its scope

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In 2001, when Jessica Seinfeld founded Baby Buggy, a nonprofit that supplies strollers, cribs and diapers to families living in poverty in the U.S., the name was suggested by her famous husband, Jerry.

That's part of the reason why she held on to the moniker as Baby Buggy's mission expanded over the next 15 years to include providing goods, education and support programs to entire families, including mothers, fathers and siblings.

But on April 5, she unveiled a new name: Good+ Foundation. The

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