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So let’s say it’s your job to do a little marketing for a new type of heavy-duty radial tire. Are you going to go all tire-geek and talk about stuff like pinch shock, tread puncture and sidewall splitting? Not if it’s real attention you want, you won’t. Better do something more interesting with that tire.
Like, say, throw it out the back of an airplane.
That’s what BFGoodrich did in an amusing promotional video released last week.
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