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With the Olympics still fresh on many minds, B&G Foods is using the opportunity to launch new TV spots today and shine some spotlight on two of its lesser known brands: Cream of Wheat and Ortega.
In both cases, B&G Foods’ TV spots will feature stars from this year’s Games, similar to what Kellogg has done with gold medalist Michael Phelps (Kellogg this week expanded its tie-in with Phelps by putting the swimmer’s face on packages of Club Crackers and Kellogg’s Rice Krispies Treats Marshmallow Squares).
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