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A fleet of vintage 1930s cars with Budweiser logos will be buzzing around New York this Wednesday.

The classic cars will promote the first new beer released under AB InBev’s flagship brand since 2012, Budweiser 1933 Repeal Reserve.

“We don’t put the Budweiser name on just any beer,” Ricardo Marques, vp of marketing for Budweiser, explained. “1933 Repeal Reserve marks only the ninth time we’ve put the Budweiser name on a unique recipe since the brand’s inception in 1876.

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